Pulse Arena ("Pulse Arena", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit or use our website, place an order with us, contact us, or otherwise interact with Pulse Arena.

Pulse Arena is an online retailer of fitness products, athletic clothing, accessories and related products. We operate our website using Wix and use third-party service providers, including payment processors and dropshipping suppliers, to fulfil orders and provide our services.

We process personal data in accordance with applicable UK data protection law, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, as applicable.

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1. Who We Are

The data controller responsible for your personal data is:

Pulse Arena
Kirkcaldy, Fife
Scotland, United Kingdom

Email: valid.textile6f@icloud.com

Telephone: +44 7413004385

For privacy or data-protection enquiries, you may contact us using the telephone number above.

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2. What Personal Data We Collect

Depending on how you interact with our website and services, we may collect the following categories of personal data:

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Information you provide when placing an order

This may include:

• Full name

• Billing address

• Delivery address

• Email address

• Telephone number

• Details of products purchased

• Order number and transaction information

• Delivery and tracking information

• Information you provide in connection with returns, refunds or customer-service enquiries

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Payment information

When you make a payment, payment information is processed by the relevant payment provider.

We may receive information such as:

• Payment status

• Transaction ID

• Payment method

• Limited payment or card information necessary to identify and reconcile your transaction

We do not intend to store your full credit or debit card number or security code on our own systems. Payment-card information is handled by the relevant payment processor in accordance with its own security and privacy practices.

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Information you provide when contacting us

If you contact us by telephone, email, contact form or another method, we may collect:

• Your name

• Contact details

• The contents of your enquiry

• Information necessary to resolve your enquire

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Technical and usage information

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Approximate location derived from IP address

• Website pages visited

• Referring website

• Date and time of visits

• Website interaction and usage information

• Cookie and similar tracking information

The exact information collected may depend on the Wix features, apps, analytics tools and other services installed on our website.

 

3. How We Collect Your Personal Data

We may collect personal data:

• Directly from you when you browse or use our website

• When you create an account, where this functionality is available

• When you place an order

• When you contact customer service

• When you subscribe to marketing communications

• Through cookies and similar technologies

• From payment processors in connection with transactions

• From our dropshipping suppliers and fulfilment partners where necessary to fulfil your order

• From fraud-prevention, delivery and other service providers where applicable

Where personal data is obtained from another source rather than directly from you, we will provide the relevant privacy information as required by applicable data-protection law.

 

4. How We Use Your Personal Data

We use personal data only where we have a lawful basis to do so.

We may use your personal data for the following purposes:

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Processing and fulfilling orders

We use your information to:

• Process your order

• Take and verify payment

• Provide order confirmations

• Arrange delivery

• Provide tracking information

• Communicate with you about your order

• Handle returns, refunds and exchanges

• Provide customer support

The lawful basis for this processing is generally that it is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.

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Operating and improving our website

We may use technical and usage information to:

• Operate our website

• Maintain website security

• Troubleshoot technical problems

• Understand how customers use our website

• Improve website functionality and performance

• Develop and improve our products and services

Depending on the circumstances, the lawful basis may be our legitimate interests, consent, or another lawful basis permitted by applicable law.

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Fraud prevention and security

We may process personal data to:

• Detect and prevent fraudulent transactions

• Protect our website and customers

• Investigate suspicious activity

• Maintain the security of our systems

• Protect our legal rights and the rights of others

The lawful basis may include our legitimate interests and compliance with legal obligations.

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Legal and regulatory compliance

We may process personal data where necessary to:

• Comply with applicable laws and regulations

• Respond to lawful requests from authorities

• Establish, exercise or defend legal claims

• Maintain appropriate business and financial records

The lawful basis is generally compliance with a legal obligation or our legitimate interests.

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Marketing

Where permitted by law, we may use your contact information to send you information about Pulse Arena, including products, promotions and offers.

Where consent is required, we will ask for your consent before sending marketing communications.

You can withdraw your consent or opt out of marketing communications at any time by using the unsubscribe facility included in our marketing communications or by contacting us.

You have the right to object to direct marketing at any time.

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5. Our Lawful Bases for Processing

Depending on the circumstances, we rely on one or more of the following lawful bases under the UK GDPR:

Contract: Processing is necessary to fulfil an order or provide services you have requested.

Legal obligation: Processing is necessary for us to comply with a legal or regulatory obligation.

Legitimate interests: Processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

Examples may include website security, fraud prevention, administration, customer service and improving our services.

Consent: We may rely on your consent where required, for example for certain marketing or non-essential cookies and tracking technologies.

Where we rely on consent, you have the right to withdraw it at any time.

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6. Who We Share Personal Data With

We may share personal data with carefully selected third parties where necessary to operate our business and provide our services.

These may include:

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Wix

Our website is hosted and operated using Wix.

Wix may process personal data on our behalf as part of providing website hosting, ecommerce, security, infrastructure and related services. Wix states that website owners using Wix may act as data controllers and Wix may act as a processor in relation to customer data processed on the website.

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Payment processors

We use PayPal and credit/debit-card payment processing services to process payments.

Payment providers may process information including payment details, transaction information, device information and information required for fraud prevention and regulatory compliance.

Payment providers may process personal data independently as controllers for some of their own purposes. Their own privacy policies therefore also apply to their processing.

PayPal's current UK privacy statement explains that it processes transaction, contact, payment, device and technical information and may transfer information internationally in accordance with applicable data-protection requirements.

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Dropshipping suppliers and fulfilment partners

Because Pulse Arena operates using a dropshipping business model, we may provide relevant customer information to suppliers, manufacturers, fulfilment companies and delivery providers where necessary to fulfil an order.

This may include:

• Customer name

• Delivery address

• Email address

• Telephone number

• Order details

• Product information

We only provide information reasonably necessary to fulfil and deliver your order or provide associated services.

Our suppliers and fulfilment partners may be located outside the United Kingdom. Where this occurs, we take appropriate steps to ensure that personal data is transferred and protected in accordance with applicable UK data-protection law.

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Delivery and logistics providers

We may share relevant information with couriers, postal operators and logistics providers so that your order can be delivered.

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Professional and legal advisers

Where necessary, we may share personal data with accountants, legal advisers, insurers, professional advisers and other service providers who assist us in operating our business.

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Government authorities and law enforcement

We may disclose personal data where required or permitted by law, including to courts, regulators, law-enforcement agencies, tax authorities or other competent public bodies.

We do not sell your personal data.

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7. International Transfers of Personal Data

Some of our service providers may process or store personal data outside the United Kingdom.

This may include providers such as Wix, PayPal, payment processors, technology providers, suppliers, fulfilment companies and logistics providers.

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Where personal data is transferred outside the UK and the transfer is subject to UK international-transfer rules, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place.

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Depending on the circumstances, these safeguards may include:

• A UK adequacy regulation or other applicable adequacy decision

• The UK International Data Transfer Agreement ("IDTA")

• The UK Addendum to the EU Standard Contractual Clauses

• Other legally recognised transfer mechanisms or safeguards

 

Where appropriate, we will also undertake relevant assessments of the level of protection provided by the recipient country and apply additional safeguards where required.

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The ICO confirms that restricted international transfers must comply with the UK GDPR transfer rules and that the IDTA and UK Addendum are recognised safeguards for certain transfers.

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If you would like further information about a particular international transfer or the safeguards used, please contact us.

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8. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small files placed on your device that can help websites operate correctly, remember preferences and understand how visitors use a website.

We may use cookies for purposes including:

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Strictly necessary cookies

These cookies are necessary for the operation, security and functionality of the website.

They may be used for purposes such as:

• Maintaining your shopping basket

• Processing transactions

• Maintaining security

• Remembering essential settings

• Enabling core website functionality

These cookies may operate without consent where legally permitted because they are necessary to provide a service you have requested.

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Functional cookies

These cookies may remember choices you make and help provide enhanced functionality.

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Analytics cookies

Where enabled, analytics cookies may help us understand how visitors use our website, such as which pages are visited and how the website performs.

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Advertising and marketing cookies

Where used, these technologies may help measure advertising effectiveness, understand website activity or deliver more relevant advertising.

Non-essential cookies and tracking technologies will be used in accordance with applicable law and, where required, only after obtaining your consent.

Wix provides functionality for website owners to display cookie notices and allow visitors to accept or decline non-essential cookies.

You can manage your cookie preferences through the cookie-management tools made available on our website and, depending on your browser, through your browser settings.

Please note that disabling certain cookies may affect website functionality.​

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9. Third-Party Cookies and Services

Some third-party services integrated with our website may place their own cookies or use similar tracking technologies.

These may include Wix and, depending on the services we use, payment providers, analytics providers, advertising platforms, social-media services or other Wix applications.

Third-party providers may have their own privacy and cookie policies. Their processing of personal data may therefore be governed by their own privacy notices as well as the arrangements we have with them.

Wix specifically advises website owners that third-party applications and services may have their own privacy practices.

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10. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including where necessary to satisfy legal, accounting, tax, regulatory, dispute-resolution or fraud-prevention requirements.

Different categories of information may therefore be retained for different periods.

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For example:

• Order and transaction information: generally retained for as long as reasonably necessary for accounting, tax, legal, warranty, returns, refunds and dispute-resolution purposes.

• Customer-service communications: retained for as long as reasonably necessary to deal with your enquiry and maintain appropriate business records.

• Marketing information: retained until you unsubscribe or withdraw consent, unless we have another lawful reason to retain it.

• Website and technical information: retained according to the applicable provider's retention settings and our legitimate business requirements.

• Cookie information: retained according to the lifespan of the relevant cookie or tracking technology and your consent preferences.

 

When personal data is no longer required, we will securely delete it, anonymise it, or otherwise dispose of it in accordance with applicable law.

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11. Data Security

We take reasonable technical and organisational measures to protect personal data against:

• Unauthorised access

• Accidental loss

• Destruction

• Alteration

• Unauthorised disclosure

• Other unlawful or unauthorised processing

These measures may include access controls, secure connections, authentication procedures, appropriate service-provider controls and other security measures appropriate to the nature of the information.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

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12. Your Data Protection Rights

Under applicable UK data-protection law, you may have the following rights:

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Right of access

You may request a copy of the personal data we hold about you.

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Right to rectification

You may ask us to correct inaccurate or incomplete personal data.

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Right to erasure

In certain circumstances, you may ask us to delete your personal data.

This right is not absolute and may not apply where we have a legal obligation or other lawful reason to retain the information.

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Right to restriction of processing

In certain circumstances, you may ask us to restrict the processing of your personal data.

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Right to object

You may object to certain processing of your personal data, including processing based on legitimate interests.

You have an absolute right to object to direct marketing.

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Right to data portability

Where the relevant legal requirements are satisfied, you may request that personal data you have provided to us be provided to you in a structured, commonly used and machine-readable format, or transferred to another organisation.

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Right to withdraw consent

Where we rely on your consent to process personal data, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

The availability of particular rights depends on the circumstances and the legal basis on which we process your information. The ICO confirms that access, rectification, erasure, restriction, objection and portability rights apply subject to the relevant legal conditions and exemptions.

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13. How to Exercise Your Rights

To exercise any of your data-protection rights, please contact us:

Pulse Arena
Kirkcaldy, Fife
Scotland, United Kingdom

Telephone: +44 7413004385

Please provide enough information to allow us to identify you and understand your request.

We may need to verify your identity before providing personal data or carrying out certain requests. This is a security measure intended to prevent personal data being disclosed to the wrong person.

We will respond to valid requests within the time period required by applicable data-protection law.

The ICO states that individuals generally do not have to pay a fee to exercise their data-protection rights, subject to limited exceptions under applicable law.

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14. Complaints

If you have concerns about how we use your personal data, we encourage you to contact Pulse Arena first so that we have an opportunity to investigate and resolve your concern.

You also have the right to lodge a complaint with the UK's data-protection supervisory authority:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Telephone: 0303 123 1113

Website: https://ico.org.uk/

The ICO is the UK's independent supervisory authority for data protection. Its published guidance confirms that UK organisations should inform individuals of their right to complain to the ICO.

You may also have rights to complain to another relevant supervisory authority where applicable.

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15. Children's Privacy

Our website and products are not directed specifically at children.

We do not knowingly collect personal data from children where doing so would be unlawful.

If you believe that a child has provided us with personal data unlawfully, please contact us so that we can investigate and take appropriate action.

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16. Third-Party Websites

Our website may contain links to third-party websites, applications or services.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend that you review the privacy policies of third-party websites before providing them with personal information.

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17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our business

• Changes to our website or services

• Changes to our suppliers or service providers

• Changes to applicable laws or regulatory requirements

• Changes to how we process personal data

When we make significant changes, we will update the "Last updated" date at the top of this policy and, where required, provide additional notice.

We recommend checking this page periodically for the latest version.

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18. Contact Us

If you have any questions about this Privacy Policy or how Pulse Arena processes personal data, please contact us:

Pulse Arena
Kirkcaldy, Fife
Scotland, United Kingdom

Email: valid.textile6f@icloud.com

Telephone: +44 7413004385

We will endeavour to respond to privacy enquiries as promptly as reasonably possible.