This Cookie Policy explains how Pulse Arena ("Pulse Arena", "we", "us" or "our") uses cookies and similar technologies when you visit or use our website.

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Pulse Arena is an online fitness retailer based in Kirkcaldy, Fife, Scotland, United Kingdom. Our website is operated using Wix.

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This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, store and protect personal data.

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1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website.

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Cookies allow a website to recognise your device and remember certain information about your visit. They can be used to make a website function properly, remember preferences, understand how visitors use the website, and, where consent has been provided, support advertising and marketing activities.

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Cookies are not the only technology covered by UK rules. Similar technologies, including tracking pixels, web storage, scripts, tags and certain forms of device tracking, may also be subject to the same requirements.

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2. How We Use Cookies

Pulse Arena may use cookies and similar technologies for the following purposes:

• To operate and secure our website

• To enable shopping-cart and checkout functionality

• To remember your preferences

• To improve website performance

• To understand how visitors use our website

• To analyse website traffic

• To measure the effectiveness of marketing campaigns

• To support advertising and remarketing, where applicable

• To help prevent fraud and protect our website

• To provide certain website features and functionality

 

The exact cookies used on our website may change from time to time depending on the Wix features, applications, payment services, analytics tools and marketing services that we use.

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3. Categories of Cookies

We generally divide cookies into the following categories.

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3.1 Strictly Necessary Cookies

These cookies are essential for the website to function or to provide a service that you have specifically requested.

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They may be used for purposes including:

• Maintaining your shopping basket

• Enabling checkout

• Processing orders

• Maintaining website security

• Managing your session

• Preventing fraudulent activity

• Remembering essential website settings

• Ensuring that website pages function correctly

 

Because these cookies are strictly necessary for the service you have requested, applicable law may allow them to be used without obtaining consent.

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The ICO recognises an exemption for cookies that are strictly necessary to provide an online service requested by the user, such as cookies required to maintain an online shopping basket.

We will nevertheless provide information about these cookies so that you understand how our website operates.

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3.2 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced functionality.

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For example, they may remember:

• Language or regional preferences

• Certain display preferences

• Previous choices made on the website

• Other settings that improve your browsing experience

 

Where a functional cookie is not strictly necessary, we will ask for your consent before placing it on your device.

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3.3 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website.

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They may allow us to understand information such as:

• Which pages receive the most visits

• How visitors navigate through our website

• How long visitors spend on particular pages

• Whether visitors encounter errors

• Which products or pages are most frequently viewed

• General website performance

 

We may use third-party analytics services where appropriate.

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Analytics cookies that are not strictly necessary will only be placed where we have obtained the consent required by applicable law.

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3.4 Advertising and Marketing Cookies

Advertising and marketing cookies may be used to:

• Measure advertising campaigns

• Understand how visitors interact with advertisements

• Show more relevant advertising

• Measure conversions

• Support remarketing or retargeting

• Understand whether advertising campaigns result in purchases

 

These technologies may involve third-party advertising platforms.

 

We will not place non-essential advertising or marketing cookies on your device unless we have obtained the required consent.

You can refuse these cookies without being prevented from using the core functions of our website.

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The ICO's guidance makes clear that online advertising and behavioural tracking technologies generally require consent and cannot simply be justified as "strictly necessary".

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4. Third-Party Cookies

Some cookies may be placed by third-party service providers rather than directly by Pulse Arena.

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These providers may include services such as:

• Wix

• PayPal

• Credit/debit-card payment providers

• Analytics providers

• Advertising platforms

• Social-media platforms

• Other Wix applications or integrations

• Security and fraud-prevention providers

 

The exact third parties used may change as we add, remove or update services on our website.

 

Third-party providers may use cookies and similar technologies in accordance with their own privacy and cookie policies.

 

Where required by law, we will obtain your consent before allowing non-essential third-party cookies or tracking technologies to operate.

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5. Wix Cookies

Our website is built and operated using Wix.

Wix and services integrated into Wix may use cookies and similar technologies for purposes including website functionality, security, analytics and other services.

The specific cookies used can depend on the Wix features and applications enabled on our website.

Wix provides tools that allow website owners to display cookie-consent banners, manage visitor consent and maintain consent records.

For further information about Wix's handling of cookies and personal data, visitors should refer to Wix's applicable privacy documentation.

6. Payment Cookies and Technologies

When you make a purchase through Pulse Arena, payment services such as PayPal and credit/debit-card payment processors may use cookies or similar technologies.

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These technologies may be used for purposes including:

• Processing payments

• Authenticating transactions

• Detecting and preventing fraud

• Maintaining payment security

• Managing payment sessions

• Complying with legal and regulatory requirements

 

Payment providers may act as independent controllers for certain processing activities.

 

Their own privacy and cookie policies may therefore apply.

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7. Cookie Consent

When you first visit our website, we may display a cookie-consent banner or similar tool.

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Where consent is required, you will be given the ability to:

• Accept non-essential cookies

• Reject non-essential cookies

• Manage your cookie preferences

 

Non-essential cookies should not be placed on your device before you have provided the required consent.

 

Consent must involve a clear and positive action. Simply continuing to browse the website does not constitute valid consent.

 

The ICO states that consent for cookies must be freely given, specific and informed and involve a clear positive action.

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8. Managing Your Cookie Preferences

You can change your cookie preferences at any time through the cookie settings available on our website.

If our website provides a "Cookie Settings", "Manage Cookies" or similar option, you can use this to change or withdraw your consent.

You can also control cookies through your web browser.

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Most browsers allow you to:

• View cookies stored on your device

• Delete existing cookies

• Block cookies

• Block third-party cookies

• Receive a warning before cookies are stored

 

Please be aware that blocking or deleting certain cookies may affect the functionality of our website.

 

For example, disabling strictly necessary cookies may prevent certain ecommerce features, such as shopping baskets or checkout functionality, from working correctly.

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9. Withdrawal of Consent

Where we rely on your consent to use cookies or similar technologies, you may withdraw your consent at any time.

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Withdrawing consent will not affect the lawfulness of any processing that took place before your consent was withdrawn.

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Once you withdraw consent, we will stop using the relevant non-essential cookies or technologies, subject to any technical limitations of the relevant service.

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You can manage your preferences using the cookie-management controls provided on our website.

The ICO recommends that users should be given an easy way to withdraw consent after initially providing it.

10. How Long Do Cookies Last?

Cookies may be either:

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Session cookies

These cookies are temporary and are normally deleted when you close your browser.

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Persistent cookies

These cookies remain on your device for a specified period or until you delete them.

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The length of time a particular cookie remains on your device depends on the specific cookie and the service that placed it.

We aim to ensure that cookie lifespans are appropriate for their purpose and do not retain information through cookies for longer than reasonably necessary.

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11. Cookies and Personal Data

Some cookies and similar technologies may collect or generate information that constitutes personal data under applicable data-protection law.

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Where this occurs, we will process that information in accordance with our Privacy Policy and applicable UK data-protection legislation, including the UK GDPR and Data Protection Act 2018.

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The use of cookies and similar technologies is also subject to the Privacy and Electronic Communications Regulations 2003 (PECR), as amended.

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The ICO confirms that PECR operates alongside the UK GDPR where cookies or similar technologies involve personal data.

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12. International Transfers

Some third-party service providers that operate cookies or similar technologies may process information outside the United Kingdom.

Where applicable, Pulse Arena will take appropriate steps to ensure that international transfers of personal data comply with applicable UK data-protection requirements.

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Depending on the circumstances, this may include relying on an adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another legally recognised transfer mechanism.

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Further information about international transfers is provided in our Privacy Policy.

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13. Changes to This Cookie Policy

We may update this Cookie Policy from time to time.

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Changes may be necessary where:

• We introduce new website functionality

• We add or remove third-party services

• We introduce new analytics or advertising technologies

• Wix changes its services

• Our payment providers change

• Applicable laws or regulatory guidance change

 

When we make changes, we will update the "Last updated" date at the top of this policy.

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We recommend checking this page periodically for the latest information.

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14. Contact Us

If you have any questions about our use of cookies or similar technologies, please contact us.

Pulse Arena
Kirkcaldy, Fife
Scotland, United Kingdom

Email: valid.textile6f@icloud.com

Telephone: +44 7413004385

15. Your Rights and Complaints

If cookies or similar technologies involve the processing of your personal data, you may have rights under applicable data-protection law, including rights of access, rectification, erasure, restriction, objection and data portability in certain circumstances.

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Further information about your rights can be found in our Privacy Policy.

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If you are unhappy with how we use cookies or process your personal data, please contact us first so that we can attempt to resolve your concern.

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You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection supervisory authority.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Telephone: 0303 123 1113

Website: https://ico.org.uk/

Cookie Policy last updated: 31 August 2026